Hard Rock Café, which opened in San Francisco’s Mission District last year, is a hip, casual cafe that is owned by San Francisco native and chef Andrew Lahey.
According to the café’s website, Lahey began serving up food at the cafe in 2009, which quickly became one of the most popular spots for San Franciscans to get their fix of hipster food.
Lahey’s original idea for the cafe was to serve sandwiches, but after the cafe closed, Lahers daughter and co-owner Michelle (who is also the owner of Lahey Café) began working on a concept of a burger joint.
It was around this time that Lahey noticed a need for a cafe that wasn’t necessarily a burger and fries place.
That concept was born, and Lahey created Hard Rock to cater to the hardcore hipsters in the city.
In January of 2020, Laher and his family opened the first Hard Rock in Mission Bay.
In a city where hipster cafes have been struggling to find a foothold for years, Hard Rock has managed to find success.
According a recent survey by the San Francisco Chronicle, Hard Rocks revenue has increased every year since opening, which is the highest rate of growth in the country.
Lahers vision is to expand to other cities and states and bring more restaurants to San Francisco.
“It’s not a burger place, it’s a cafe, it is what I want to do for myself and what I’m passionate about,” he told Fortune.
“I have a vision and it’s going to be something I want everyone to experience, not just me and my family.”
The Hard Rock Coffee and Tea menu will be expanded in the coming months, but the coffee menu is already set for a new look.
It will include two varieties of coffee, espresso and cappuccino, and a new drink: a drink called the “Coffee Monster.”
The coffee Monster is a concoction of coffee and tea mixed with ice, topped with a splash of lemon juice and served with a caramelized maple syrup.
The drink will only be available at Hard Rock cafes for the next three months.
While Lahey is working on the menu, he said he is still waiting on his next big idea to come along.
“My goal is to open as many places as possible, but it’s really hard to make a long-term plan,” he said.
“If I can get to the point where I can’t find the right people, I will close.”
For more about Hard Rock, click here.
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